Loyalty Myths: Hyped Strategies That Will Put You Out of Business –– and Proven Tactics That Really Work
by Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard
ISBN 13: 9780471743156
Format: Illustrated (272 pages) Publisher: Wiley Published: 18 Oct 2005
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Profit Maximization Through Customer Relationship Marketing
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ISBN 13: 9780789038029
Format: Hardcover (170 pages) Publisher: Routledge Published: 14 Feb 2008
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
ISBN 13: 9780789034366
Format: Paperback (160 pages) Publisher: Routledge Published: 01 Dec 2006
The Wallet Allocation Rule: Winning the Battle for Share
by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
ISBN 13: 9781119037316
Format: Illustrated (240 pages) Publisher: Wiley Published: 20 Mar 2015
by David Bejou, Timothy L. Keningham, Lerzan Aksoy
ISBN 13: 9781138139435
Format: Hardcover (156 pages) Publisher: Routledge Published: 20 Jan 2016
by David Bejou, Timothy Keiningham, Lerzan Aksoy
ISBN 13: 9780789034359
Format: Hardcover (152 pages) Publisher: Routledge Published: 08 Dec 2006